Kim Min-ha’s Chic Parisian Fall Moment

WWD Korea has unveiled its August issue pictorial featuring actress Kim Min-ha in collaboration with French luxury fashion house Longchamp.

Capturing a raw, unadorned beauty at the cusp of summer and fall, the shoot was presented on the cover of WWD Korea’s August issue.

Shot under the concept “UNFILTERED MOMENT,” Kim moved freely between laughter and silence, dynamism and stillness, creating a profound aura through sheer presence—without any contrived staging.

Kim put her own spin on Longchamp’s 2026 F/W collection, which channels an effortless, relaxed Parisian sensibility. From the brand’s bags to its ready-to-wear, she created polished looks by mixing a range of colors with a keen eye and adding her signature natural vibe. She also showcased the collection’s versatility by pairing this season’s signature Le Smart bag with soft-textured leather pieces and cozy knitwear.

On set, she reportedly led the mood with her characteristically free-spirited, easygoing energy, delivering a highly finished pictorial with witty expressions and natural poses.

Meanwhile, WWD Korea’s official Instagram will roll out a making-of film from the shoot along with stylish film content in stages.